Social media marketing remains one of the greatest digital marketing methods in terms of brand recognition and attracting loyal, paying customers. However, there is a right and a wrong way to go about creating social posts. If you want to write effectively, give this article a quick read…
Have a clear purpose
It might sound obvious, but you’d be surprised by the amount of people who post on social media purely for the sake of it. Each and every single post you create should have a clearly defined purpose. After all, if you have no idea why you are really posting, how on earth will your audience know how to respond?
When you know why you are writing, it becomes so much easier to craft a compelling message.
Know your reader
Next, you really need to know who you are writing for. What does your target demographic look like? And by the way, you need to understand them way beyond the standard age, location, and gender. You need to get up inside their psyche and really understand what makes them tick if you wish to resonate with them on an emotional level.
Make it accessible
Another great tip is to make your social media posts as accessible as possible. It doesn’t matter how grand your vocabulary is; if you use overly complicated language for the sake of showing off, you’ll be alienating a lot of people.
Write your social media posts using clear and basic language – so much so that a child could easily read, process, and understand it.
If you aren’t convinced, head over to Apple, Coca Cola, McDonalds, or any of the other major fortune 500 companies and see how they communicate on their socials. We guarantee you won’t find any overly complicated language.
Cut the fat
The average social media user encounters an advert once in every three posts. That’s an awful lot of businesses scrabbling for their attention! So, if you truly want to make an impact and up those conversions, cut the fat and say what you need to say in as little or as much as is absolutely necessary.
Short sentences work wonders in social media – especially when you labour over each syllable and sound.
Make every word count.
Compliment your writing with the right graphics
When you are writing for social media you should have the accompanying image or graphic in mind. In fact, your copywriters and graphic designers should always be working closely together in this regard.
The question is: What comes first; the copy or the design?
Figure that out and you’ll be able to create truly impactful social media posts that have words and imagery fused together and designed for truly game-changing results.
Hire the experts
The fact is, social media marketing is a full time job in itself. In fact, even if you had one dedicated social media manager under your employ, they’d still struggle to keep up with the immense demand.
Our advice? Consider hiring the experts to accommodate your social media marketing needs. Online Marketing Gurus are a great example of a long-established digital marketing agency that offer SEO, PPC, and quality social media marketing to boot.
In any case, we hope you’ve found this article insightful and wish you the best when crafting your future posts!