Shopify is one of the leading platforms in the eCommerce industry. It claims to do all the heavy lifting for your store. You need only count the profits it brings through your Shopify store. Well, saying it is easier than done.
Shopify indeed manages a lot for your store. However, being a store owner, it is imperative that you know the critical details before you pay for a plan.
Here are 7 Shopify Tips so You Can Proceed with the Right Foot Forward.
1. Focus on Mobile When Designing a Website
Shopify has a great website design tool. All you need to do is to drag and drop elements in place and set up a URL structure. But what most business owners forget is to create a mobile version of the website.
Why is it important? According to Adobe’s 2015 State of Content report, 8 out of 10 people won’t continue using your website if it doesn’t display properly on mobile. That is about 80% traffic loss for a single mistake.
Generally, Shopify tweaks things to make your site look pleasing on mobile. That doesn’t mean you don’t have to pay attention to it. Make sure to double-check if everything is working well on most devices.
2. Go for Shopify Hosting
So even if you are buying Shopify lite for an already functioning website, make sure to switch to Shopify hosting. It is fast and has a CDN that enables the website to have a similar loading site around the globe.
3. Don’t Use Shopify’s Free Domain
Shopify gives a free custom domain to its user, but it is pretty much useless. The reason: well, it is a subdomain and looks like this: yourstorename.myshopify.com. Needless to say, this is no way to build a brand. Besides, it can have an effect on all your SEO efforts.
Don’t wait for your store to grow to separate it from Shopify, the time is now! A domain name only costs $20 a year. You can get a lot of value for the investment of purchasing your domain name. It builds the brand in your company’s name, and your SEO efforts work for your brand.
4. Get Some Plugins
One thing that makes Shopify a go-to platform for eCommerce business is the wide range of exclusive plugins it has to offer, and business of all kind makes the most of it. For example, integrating HubSpot Shopify plugin can help automate marketing. Other than that, you also need to use the social login plugin. Why is it important? Well, people tend to abandon carts if they have to fill in their information again. This plugin lets users proceed with a single click.
The last and crucial plugin you need for your Shopify store is the Product Reviews for Shopify. It allows the users to leave reviews for the product on the website. Having positive reviews allows your website to have an appealing rating feature on search engines that attracts more customers, ultimately bringing more business to your website.
However, having an integrated Shopify Store is not an easy task. It is better to ask for help from an expert providing Shopify development services to do right by your online store.
5. Never Forget about Photography
Good photography is an absolute necessity to successfully attract customers and influence their decisions. Even if you have a website that is perfect in all aspects, if the pictures of the product are poor, you likely getting no sales. This is especially relevant for the audience who want to look good. Niches like clothes, shoes, accessories and more are completely dependent on good photography. Make sure to invest in a good photographer for quality pictures and creative angles to make it look pleasing to the eye.
6. SEO is a Must
It can take a long time to get links, content marketing and the likes, but it is worth the time. So, make sure to learn the basics of it. Shopify offers all the instruments, but it is not worth it if you don’t know how to aim and fire. It is not hard; all you need to know is:
- Create and submit a sitemap
- Optimize images for website speed
- Add relevant keywords for corresponding pages (making sure to eliminate keyword cannibalism)
- Add unique titles and meta tags to every page
Sure, these steps are not enough to ensure website visibility, but it is must get you up to speed with the competition.
7. Diversify Your Social Media Presence
Before you can sell the product, you need customers who trust your services and want to buy from you. By diversifying your social media platform, you have more opportunities to reach out to your customers. Make sure to know where your customer is to begin advertising. Make sure to answer their queries to maintain an excellent business-customer relationship. Diversifying your social media portfolio can definitely bring more sales to your business.
Start Small with Big Aim
These seven tips will give you a head start running a Shopify store. The best advice one can ask for is to not stop here. Start small but always look for big results. Gain more knowledge as your go forward and grow to reach your goal.
