Elucidate on The Potential of TikTok For Marketing
TikTok is an ideal social platform when it comes to social media marketing. This social channel has intriguing features as part of it, which has been making people stay in it. Today, TikTok is one of the most preferred social platforms when it comes to social media marketing. Its massive user base is also a significant factor that contributed to its growth. TikTok has nearly 65 million users in the USA. Similarly, it has a solid user base in many countries. Considering its active presence across many countries, brands are giving huge importance to it for promotions.
The Jaw-dropping Growth of TikTok:
TikTok is the social platform that became a huge hit unexpectedly. Even leading social media like Facebook and Twitter did not expect that TikTok would attain the growth it has today. TikTok was launched globally in 2016. Within 2018, the lip-synching social application had managed to gain an impressive user base for it in the majority of the countries. Owing to this, brands started to do promotions on this social application as they felt that they could raise their brand awareness to a considerable extent.
Within five years, TikTok had become a competitor for Facebook. This is because many people, especially teens, discarded Facebook and had an active presence on TikTok. Since TikTok drove the young people towards it in large numbers, it impacted Facebook. Because Facebook did not have the usual rise in its user base. The growing popularity of TikTok had hampered the growth of Facebook. Through this, you could understand the uplift gained by TikTok. Many new social platforms were getting introduced frequently. But TikTok had an impressive growth right from its launch and within a few years and rose into a competitor for Facebook. Such growth is still a dream for all other social applications we have today. Through this, you can realize the potential of this social channel TikTok. Many factors are pointed out for this scintillating growth of TikTok.
The prominent one is that TikTok was launched as a complete video-centric social application. The leading social channels like Facebook and Instagram had video content only partially during that time. But TikTok being a complete video-dominant social application, provided a new experience to the users that drove its growth. People were allowed to watch any number of TikTok videos continuously until they preferred to stop. This has made people choose TikTok over all other social applications.
Luckily, TikTok managed to gain many quality content creators. The videos of content creators on TikTok got shared across various platforms, mainly Facebook. Thus, the quality of content increased the reach of both TikTok and the content creators it had. Many paid services also paved the way for the growth of influencers on TikTok. Some influencers used to buy tiktok views which is a notable tactic for elevating the engagement rate of the posts in a short period. Notably, there are many efficient service providers for TikTok over other social platforms. This is also a notable factor that contributed to the growth of TikTok.
The Advent of TikTok Duets:
TikTok had launched an intriguing feature known as TikTok duet. The feature brings two different artists in a single video. Hence, utilizing this feature is a good measure as it could easily garner the attention of people. It also gives the possibility to ideate various concepts. Many people had an interest in checking TikTok for duet videos. Through this, you could understand that the duet feature was a huge hit among its users.
Moreover, influencers also bought their old content and new content in a single TikTok by utilizing this feature. Thus, coming up with content by using this feature had easily grabbed people’s attention. Buying TikTok likes is one of the common moves done by the majority of the influencers to increase the traction of their videos. Moreover, many of the influencers on TikTok used to update them according to the trends. Thus, they come up with videos that reflect the prevailing trends. This had eventually helped their videos gain many visitors to their TikTok videos. For example, currently, the runaway Aurora trend is the famous one among internet users.
You can find a large number of TikTok videos with this concept. Many influencers and booming content creators came up with runaway Aurora videos and became a part of the trend. Thus, the influencers on this social application are always active and quickly adapt to the new trends. Hence, it is an excellent move to use this social channel for brand promotions. TikTok is regarded as a social application that is always open to adapt to new trends and technologies. This factor also increased the trust of brands on TikTok. In order to
TikTok has a good name among marketers because of its sustainable growth. The platform is breaking records and reaching the next levels consistently. Hence, the platform will have lasting growth and will be the favorite one among the marketers.