7 Reasons Why you Need Video in your Digital Marketing Strategy


There are no two opinions that the internet is flooded with videos. Companies are making good use of videos for their business promotions and a better connection with the visitors. Due to its amazing benefits, 87%of the business are using videos in their marketing strategy. 

Indeed, explainer video animation has revolutionized the digital world. Over the years, the number of people using videos has increased and will also escalate in the coming years. 


Are you the one who is not leveraging the power of videos? Are you unsure whether you should incorporate videos in your marketing strategy or not? Need Not fret! 

Here are a few reasons that will make you believe that videos are one of the most profitable and easiest ways to amplify your digital marketing strategy.

7 Reasons for incorporating videos in Digital Marketing

Let’s get started… 

Increase Conversions and Sales

If I am not wrong, then better conversions and revenue is the primary focus of every marketer. To convert more leads, marketers are putting their extra efforts into improving their digital marketing strategy. If you also aim the same, don’t miss the opportunity to incorporate videos into your plan. 

As per the analysis, it is found that the companies that are using videos on their website landing pages experienced an 80% increase in their conversion rate. No matter whether you are the owner of an e-commerce business or running an IT company, animated videos will help you increase traffic and boost conversions. 

You will be surprised to know that 64% of the people make a plan to purchase a product/ service after watching appealing videos. So, if you want to see immediate sales improvement, then there is no better option than adding videos to your marketing strategy. 

Wider your Reach

Videos in digital marketing help you enhance your reach not only among the visitors but also among businesses. Video marketing helps you generate enormous traffic to your website without breaking the banks. 

Remember, the more people recognize your brand, the higher the chances they will most likely make a purchase. Furthermore, videos are simple to embed in digital marketing strategy. By sharing videos on social platforms, you can see impressive results. 

According to the statistics, Facebook videos have 10X more reach in comparison to youtube links. So, if you want to attract more people, you can use impressive and informative videos in your marketing strategy.

Source- smartinsights

Build audience Trust

Always remember, the emotional connection you build with your audience is directly promotional to your business revenue and sales. Once you successfully build their trust in your brand, then customers will not only make a purchase but also inspire their friends and relatives to refer to your website. Basically, your customers will then act like promoters. Well! That’s where videos come into play. 

More than 57% of the people believe that they get more faith in your brand/product/services after watching impressive and educational videos. Thus, with the help of videos, you can easily gain audience trust and inspire them to make a purchase.

Ranks higher on Google

Website SEO is another reason that will definitely force you to add videos to your digital marketing strategy. Videos are one of the most effective ways to build an online presence and climb the search results. 

Do you know that video content appears 70% higher on the top 100 search results listing? Isn’t it impressive? Of Course, yes! 

Indeed, videos help you attract more traffic and retain more people. Therefore, Google understands that more people visit your website only because the content you are providing is google and informative. That’s why google improves your search results and improves your ranking. So, if you also wish to get a better ranking on Google and make your goal a reality, then start using videos right away. 

Prefer reading- Know Everything About On-Page SEO and Top 5 On-Page SEO Techniques.

Improve User Engagement

Videos in digital marketing also allow you to engage with more and more audiences and customers effectively. As videos are highly shareable, therefore, it becomes really easy to stay connected with your customers and solve customer problems easily. With the help of videos, engaging with the audience is right at your fingertips. 

According to the statistics, audiences are likely to engage ten times higher through videos as compared to social posts or content. Are you excited to create videos? Go ahead but make sure the video you create is short and crisp because short videos work more productively. So, start engaging more customers by sharing the right video on the right platform. 

More Memorable than text

There is no denying the fact that user-to-understand, attractive and informative content drives fruitful results. But as compared to written content, videos are more memorable. According to the research, it is found that 80% of the customers remember video ads more than the normal text they watch. 

Indeed, text-based contents catch visitors’ attention, but most likely, we are unable to remember that content. But this doesn’t happen with visual content. The audience will not only remember your video, but also respond to it. 

A hot tip- More people remember your brand, the higher the chances that they will most likely purchase the product and stay in touch with you for longer. 

Explains Everything 

As we live in a fast-paced world, therefore, it’s becoming more challenging to explain the concepts in less time. If people don’t enjoy and understand the content, then most likely, they decide to land on another website. So, it is vital to explain everything in a simple, short, and impressive way. And this is only possible with videos.

With animated explainer videos, you can easily explain complex and difficult concepts. 98% of the people say that they are able to understand the concept better and learn after watching explainer videos. 

So, what are you waiting for? Start expressing your ideas in a much convenient way through videos. 

In a Crux

Hopefully, all the points mentioned above are enough to understand why every business is incorporating videos into their digital marketing strategy. 

Are you also curious to get started with videos but don’t have technical skills? No worries! You can also take the help of video production companies to create amazing videos at an affordable cost. 

But still, if you have any second thoughts, feel free to share in the comments below. 

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