Business owners are always looking for an edge over the competition.
What if you could cut out the middleman and start selling your marketing services? You would have a chance to lower your costs, increase your profits, and provide a better service than the competition. How would you do this?
Take your business to the next level with a white label marketing agency by reselling marketing services to your clients.
By doing this, you can increase customer overall lifetime value by 20-30% and decrease customer acquisition cost by more than 70%.
White Label Marketing Platforms
This can be a great business opportunity for the savvy entrepreneur. We are a big fan of plug-and-play, and white-label marketing platforms are just that: ready to hop in and begin using on your own or resell as a solution for your clients.
There are various platforms for landing pages, web design and even video marketing. Whether you want to keep the business in-house, sell the lead gen services or white label the platform itself, these are great options.
White label marketing platforms are software as a service (SaaS) products that providers resell to small businesses, agencies and other intermediaries with their branding. They typically feature customizable marketing tools that can be used to run campaigns across multiple channels.
There are many different white label platforms, including email, social media and SEO tools. Some allow you to resell a single product, while others offer a suite of multiple products that can be bundled together.
How Does White Label Marketing Work?
Marketers, this is how a white label marketing service can help you and your clients. White label marketing is a great way to add revenue to your agency without hiring additional staff. And because it’s provided under your brand, it’s also an opportunity to grow your brand recognition. Or even start an entirely new business!
White label marketing works by reselling products or services provided by third-party providers. Businesses looking to sell white-label products become resellers and then pass on the services to their clients as if they were their own. Many companies use white label marketing because it gives them more time to focus on their core competencies while still offering a wide variety of services.
Typically, a marketing agency partners with a white label marketing provider to resell the services as their own. The clients don’t know that you’re outsourcing the work. Your clients think it’s all coming from your agency.
How to Resell White Label Digital Marketing Services?
The white label reseller program is a one-stop solution for businesses that need marketing services but don’t have the resources, tools or expertise to provide them. With this program, you won’t have to build a team or deal with complicated software and tools to market your brand online.
Instead, a digital marketing agency will do all the work for you. You’ll get access to their team of experts, SEO tools and everything else needed to develop and execute an effective white label SEO campaign.
Source: White Label
The agency will also do all the work under your brand name, so you won’t need to worry about ownership or attribution.
You’re looking to increase revenues, but you don’t want to invest in product development. Developing a new product from scratch can be expensive and time-consuming.
There’s another way to grow your business without creating new products — reselling white label marketing services.
5 Proven White Label Marketing services to increase revenue
White label marketing allows you to be the face of your client’s campaigns while partnering with an expert in their marketing niche. Leverage these services to further your agency’s reach and improve service offerings.
Here are five proven white label marketing products that agencies can resell:
1) Lead Generation
Everyone likes to have more clients and customers, but not everyone has the time or resources necessary to find them. Lead generation is an important service that many companies need, but few know how to do well.
Source: Lead Generation
Lead generation is about finding people who are likely to become customers for a business and selling them on a specific product or service. This can be accomplished with online marketing, cold calling, or direct mail, but it takes time and expertise. Most businesses either don’t have the staff to spare or don’t have someone on staff who knows what they’re doing.
As a white label marketing company, you can help your clients get the leads they need while increasing your revenue in the process.
The best part of lead generation is that it’s scalable as your own business grows. If you get enough clients paying for this service, you can easily hire one or more full-time employees to take over a lead generation for your clients and increase your revenue even further.
2) Audience Intelligence
The first step in any successful online marketing campaign is determining who you need to reach and what they want. But understanding audiences can be a full-time job. White label audience intelligence tools help you provide this service at scale by saving time on research and offering quick insights into crucial demographics.
Audience intelligence is the key to understanding your audience and what they want from your business.
It is an approach that gives companies a better understanding of who their best customers are to create marketing messages that will interest them. Using data from multiple sources, businesses can develop insights into their target audience to make smarter decisions about where and how to market their products or services.
3) Social Media Management
Today, most businesses use social media—whether it’s Facebook, LinkedIn, Twitter or Instagram—because these channels make it easier to reach customers, build brand awareness and generate sales. But many companies don’t have the time or resources to regularly manage their social media accounts.
Source: Social Selling
When you offer social media management as a white-label product, your clients will get:
A dedicated account manager who can answer questions about their social strategy and help them achieve their goals.
Access to a library of free social media training courses for them and their team.
Customised proposals about how they can improve their social efforts.
The ability to scale up or down at any time.
4) Content Planning
Content planning is the foundation of successful marketing. Any marketing activity you ever want to take on will require some form of content. From social media posts and ebooks to infographics and blog posts, if you don’t have a content plan in place, your campaigns will be ineffective – or worse – nonexistent.
Good content requires research, writing, editing, design and distribution.
In short, it’s a heavy lift for businesses.
But it’s also an excellent service to offer clients. It’s one of the first things they ask for when they start their work with you: “Do you do content?” And it’s something that you can easily white label for your clients. 68% of customers feel more positive about a brand after consuming content from it.
As a white label provider, your clients expect you to have the experience and knowledge of what works. Using white label marketing services for content planning will ensure that you deliver quality work to your clients regularly without worrying about researching, writing, and editing the content yourself.
5) Email Marketing Outsourcing
Email marketing is not just a tool that helps you sell more of your product – it’s also a great way to grow your client list and generate leads.
Source: Channel-wise ROI
Research has shown that email marketing is the most effective digital channel for ROI, with $44 in revenue generated for every dollar spent on email campaigns.
Many factors contribute to its success, including that it’s not just about selling anymore.
Today’s consumers want more than just a sales pitch – they want content and experiences that enrich their lives. Automated email marketing is the best way for businesses to connect with their prospects and customers. Not only does it save time, but you can use it to inform your contacts about new products and services, as well as the great content you’ve created.
That’s why brands have started using email campaigns to build relationships with customers and deliver personalised messages at relevant moments throughout their day. Offer your clients more than just email creation. Email design and delivery are also two aspects that take some time to master. If you’re offering an outsourced service, these will be included in the cost of your packages.
The end goal of these services is the same. They utilise proven strategies and tactics to help businesses gain more exposure through their marketing efforts, driving more sales and traffic to their website. Whether you want a turnkey white-label service or something you feel like having more control over, there are many options out there for you. These five recommendations should be a great place to start your search, so go ahead and get started today!