Learn How to make a good Animated Logo?
As technology brings
much-needed design innovations, techniques for brand logos continue to evolve.
In recent years, motion design has crept into the list of must-follow trends.
Because your logo serves as the foundation for your brand image, it’s critical
to rely on it if you want to come across as a trustworthy company.
The era of print-focused
graphic design, on the other hand, has passed. Now, business owners are
capitalizing on opportunities created by advancements in animation.
A
logo animation (or animated logo) is
simply a design that incorporates motion graphics or animation into your logo.
Furthermore, animating your logo adds another dimension to this. It strengthens
this bond by creating a memorable and visually appealing brand.
Every good brand requires
an eye-catching logo to help people remember who they are and what they do. But
how do you present it in such a way that it sticks with your customers long
after they’ve interacted with your brand?
In this article, we will
discuss some essential steps to keep in mind to make a good animated logo. But,
first, let’s take a brief look at what purpose an animated logo can serve for a
company.
Why use an animated
logo
● Enhance the personality of your brand.
Using an animated logo to
boost a brand’s personality can help you connect with your target audience and
elicit the attitude you want to convey. Animated logos will quickly capture
your audience’s attention and effectively communicate a message. Customers will
have your brand firmly imprinted in their minds if you create a memorable logo.
The perfect logo is critical to your brand’s visual identity.
● Evokes an emotional response
Videos and animation are
excellent tools for eliciting emotions in your audience. A professional logo
animation can appeal to the values of your target market while also showcasing
your brand’s intelligent, humorous, or passionate personality to leave a lasting
impression.
If a logo evokes positive
emotions in the target audience, there is a good chance that they will remember
the brand and associate it with something pleasant.
● Makes for better storytelling
Storytelling is the key to
the success of your brand. A strong narrative will cut through the marketing
noise, resonating on an emotional level with your audience.
An animated logo can become
a useful tool in the storytelling process. Compared to a static logo, animation
offers a more detailed explanation of a firm’s nature.
When you use a static logo
for your company, you break the narrative and the emotional connection. Using
an animated logo gives viewers the seamless feel they expect.
How to make a good
animated logo
Step
1: Research a concept
Before you begin working
with an animated logo maker, you should first consider what you want your logo
to look like.
You can find ideas by
browsing only for ideas. If you are new to animation, it is best to come up
with an easy-to-implement animation concept.
You should explore the
company’s website and take note of the designs used. Educate yourself on the
company’s general aesthetics and draw inspiration and creativity from the
company’s nature.
It’s also a good idea to
look at what your competitors are doing and whether or not they are using
animations in their branding materials.
Step
2: Prepare a sketch
Sketching is an excellent
way for graphic designers to generate quick and unique design concepts. This
way, the designers are aware of what is on their minds regarding a specific
subject.
When sketching, keep the
main branding elements in mind. Your client’s company is distinct from the
rest. If it is to compete fiercely, it must be unique.
You can also create some
storyboards or a sequence of images to show how the scene might progress.
This is the stage in which
you’ll want to make sure you’re satisfied with the final static drawing before
moving on to the next stage, in which you’ll create an animated logo.
Step
3: Animate the logo
Once you have your static
logo, you can begin working on basic animating elements such as looping and
converting your image into a video sequence.
Because having a vector
version of your logo allows for more flexibility during the animation stage,
the vast majority of professional logo designs are done with software
applications.
All you need to do for
animation is follow your rough storyboard and/or written concept and bring the
logo’s pieces to life.
Finally, render the
animation by converting all of the animation program’s layers, effects, audio,
and so on into a single video file.
