Are you a small business looking to
grow your business in the Phoenix area? Would you like to reach out to new
customers or let existing customers know that you have added new services or
products to your business? Or maybe you feel that your current website isn’t
resulting in new business the way you expected. If your business can use a
boost in jobs or new customers, improving your digital marketing is a good
place to start. Whether you currently have a website or not, digital marketing
will draw in the new customers and business you are looking for.
Marketing for Small Businesses
Many business owners work on their
own, or with a very small team. It’s likely that your schedule is filled with
work and the day-to-day for your business, leaving you very little time for
marketing. But without consistent marketing to new customers, you can’t expect
for your business and customer base to grow.
Digital marketing is the best way to
drive new business and highlight new services to potential customers. Small business marketing services can improve your marketing in the following ways:
Create and Manage Your Website
Having a website is like having a
digital business card for your business. Customers can see what you offer and
can contact you quickly. You can highlight your strengths and focus on
increasing business in those areas. But, your website needs to be easy-to-navigate
and professional-looking, so visitors will trust the quality of your work.
Drive Traffic with Search Engine Optimization
SEO is a primary method of driving search engine traffic to your website. Using proven SEO methods,your marketing
agency creates website content that will answer questions that customers will
search for on Google.
For example, a potential customer
may search for “install a new bathroom.” If your website has content
relating to installing a new bathroom, Google will make the connection and list
your company’s bathroom installation content on the search engine response page
Market to Local Customers
Using local marketing techniques, your medical digital marketing agency will ensure that when customers search for a local business,
they are directed to your business. A common local search is “near
me”, or for companies that offer services in the home, such as an
electrician. When someone searches in your geographical area for a “electrician
near me,” your name should come up.
Manage Content Marketing
Having a website is a great start to
marketing your business online. However, there are more ways your website
content can increase visits to your website. One key element to your successful
digital marketing is content marketing. Content marketing
is essentially creating content that will answer questions and offer helpful
information to potential customers. Content marketing encompasses your own
website content, and content produced for other websites that link back to your
website. The ultimate goal for content marketing is to create more avenues for
potential customers to connect with your business.
Managing Social Media
We hear a lot about social media
these days because it is a top way people connect with each other. However,
your company can use social media
to engage with customers and drive new business. A good digital marketing
company can both advertise on social media sites and manage your own social
media channels on Twitter, Facebook, Pinterest, YouTube, and other channels.
With a goal of actively engaging
with customers on a social site, your marketing agency can manage questions,
problems, and create fun interactions using social media channels. Some
companies use social media as the way they respond to customer service issues.
You can work with a digital marketing firm to select the social sites to
advertise on and how you want to manage your social media accounts.
Developing PPC Marketing
Pay-per-click marketing is exactly
what the name says. You pay for each click that someone makes on your ad that
you place on sites such as Google, Facebook, and Microsoft. PPC ads are placed
where someone interested in your specific services will see them. But you only
pay for actual clicks, not for views. When used in tandem with other marketing
and advertising, PPC can be an extremely effective way to market online.
Digital Marketing Agencies for You to Work With in Phoenix
There are several digital marketing
companies that will work with you in Phoenix, Arizona. They are:
– BizIQ is a full-service
marketing agency in Phoenix dedicated to providing the best digital
marketing services to your small business. They work specifically with
small businesses to create cost-effective solutions tailored to your
digital marketing needs.
- Jack & Bean – Jack
& Bean focuses on SEO and content marketing to drive organic traffic
and build brand awareness. They specialize in WordPress website
development, content writing, and content strategy for your business.
– Marketors specializes in SEO
for small businesses. They conduct SEO audits to help companies determine
their needs for keyword research, local SEO, lead generation services, SEO
copywriting, and on-page SEO.
– SocialSEO is a digital
marketing agency focused on local and national SEO, e-commerce SEO, SEM
services, social media, and email marketing. They also work with
influencer marketing and video services.
– Thrive is a marketing agency working
with web design, digital marketing, social media marketing, reputation
management, Amazon marketing, and e-commerce marketing. They will host
your website and design, manage, and write content for it.