a customer to the store is only half of the job, and the rest of it happens
after the customer enters the store. Marketing efforts cannot stop simply
because a customer has entered the store. In fact, it must be even more
targeted and polished to actually result in a sale.
is where modern tools like digital signage can bring in the desired results and
enhance sales for a business. Digital signage is in fact a great contributor to
your marketing efforts and enhances the overall results of the other channels
Digital Signage: Crucial To A Mesmerising In-Store Experience
goes without saying thata great customer experience can make a huge difference
for any brand, regardless of its size or kind. That goes on to speak about how
important in-store experience is for brick and mortar businesses in any part of
signage can effectively narrate the brand’s story, establishing a distinguished
tone of voice and personality for the brand. It can increase customer
engagement as well as loyalty to the brand. This is why most major businesses
and brands are opting for the best digital signage
signage, when effectively used by brands, can enrich the appeal of the store
space, effectively enhance the spaciousness and lead to a delightful in-store
experience for the customers. A
that tracked 120 grocers using digital signage in their stores, found that 80%
of the grocers experienced over 33% boost in sales as compared to the ones who
were printed signs.
How Digital Signage Can Be Used To Improve Sales For A Brand?
tostudies, it was also noticed that more than 60% of
consumers have said that digital signage has led them to purchase advertised
products instead of or in addition to the product they wanted to purchase. That
makes it clear how important digital signage can be for upselling as well as
targeted product marketing campaigns.
upsell and advertising are not the only capabilities of digital signage. It
adds to the mobility within the store and adds to the dynamic nature instead of
the more stagnant print signs. A lot of retailers, including small retailers as
well, are therefore shifting to digital signage.
signage can be used in a variety of ways to derive significant results from
marketing campaigns and improve sales for a brand. Digital signage solutions
allow stores to be part of the brand marketing plan with the use of just one
single software dashboard. Changes to this software can be easily and quickly,
even during store hours. This software also comes with features like proof of
play (POP) reporting that can enable thorough documentation.
alone makes digital signage worth the investment. It is a common saying in the
world of marketing that shoppers don’t like to be sold. With the use of digital
signage, the sales efforts can be much less direct or aggressive and yet help
send the message out about specials discounts or additional offers to the
naturally, with the use of digital signage, the overall productivity of a store
is also enhanced as sales professionals can invest their time in other areas
like adding product feature information, or providing specific product details
and offers to the network. This makes digital signage solutions a great
investment for modern brands, retails stores, and all kinds of brick and mortar