5 advice that can help you with cosmetic packaging
There are not many fields where the customer stays with you
forever. Cosmetics is one of those industries. In cosmetics, once customers are
satisfied with your product, they will always come back to you. To make sure
that you get noticed by the customer, try to get the packaging that is the
ultimate choice of the customers. From custom eyeshadow boxes to lotion box
packaging, everything should be custom-designed to fulfill the target
Once the product is off the shelf and has made space into
the customer’s cart, that means you have made your space. If you are dealing
with natural skincare products
Define your Customer
Before starting the process of packaging design, it is
essential to know your customers. Your target audience will decide the outlook
of your product packaging. What age group you are targeting matters a lot too.
The overlook will be flashy if the audience is younger. The custom eyeshadow boxes would have much more bling. If the
audience is on the older side, then you should be focusing on making it more
subtle according to the choice.
You might think that it does not make a difference, but
trust us, it makes a lot of difference. Research says that different age groups
react differently to something as small as lotion box packaging. So taking care
of the choice of your customers should be your priority.
Cosmetics users tend to keep the packaging for longer times.
This means you need to use durable materials that can be stored for that much
time. The material should also be able to support the sleek designs of the
boxes. It should be able to show the best results when printed. And keeping in
mind that the packaging is going to stay for a long time in the customer’s
storage, the printing colors should not fade away.
If your product is essential oils, then the custom essential oil
should be sturdy enough to hold the glass bottles. They should not leak in case
of any accidental spill. Essential oils are packed in delicate bottles; the
packaging boxes should also protect them from any kind of damage during the
moving. If you think you can get away with the cheaper material, then you are
wrong. The customer will reject the product without trying if the packaging
boxes are all squished and damaged.
Think out of the box when designing the boxes. Your custom
eyeshadow boxes do not have to look like all other boxes in the market. You can
have your own trademark design of eyeshadow boxes. This also applies to the lotion box packaging. Unique box designs are always a
big selling point. They have the ability to grab the attention of the client
from the shelf. Increased shelf appeal raised the chances of more sales too.
Cosmetic boxes are famous for getting gifted all the time.
If you have packaging boxes that are different from general market trends, then
they have much more chances of getting sold as gift boxes. You have to look at
all the potential uses of your packaging boxes while making these decisions.
The color of the cosmetic packaging boxes is another
critical part of the packaging design. This is also heavily based on the age
group you are targeting and also the nature of the product. If the audience is
younger such as teenagers, then you should be looking at the bright and bling
colors because that is in the trend. If your audience seems to be on the older
side, then you should go for more pastel and classic colors.
The same goes for the nature of the product. If your product
is natural goods, then try to incorporate more colors from nature. For example,
while designing custom essential oil boxes, you need to keep the color of herbs
that the oils are extracted from. This is as simple as it sounds. All you need
to do is give special attention to the color of the packaging boxes to make
sure they attract your potential customers.
Custom printing can uplift any product, and cosmetics are no
different. Customization opens a lot of doors that can be explored in the
packaging. You can have brilliant designs on the boxes as well as all the
information regarding the product. For example, if it is stated on your custom
box that your product is vegan-friendly, then the people who were looking for
it won’t have to struggle to find details.
So if you use all the above-given advice in your cosmetic
packaging, there is a huge chance of your business being a success. The market
is already very saturated, so to get noticed this much effort is mandatory.