Top Tips for Better Designed, More Marketable Websites
overlook search engine optimization (SEO), for instance. This will help you
connect with people who are looking for you even though they don’t know you.
Your website design and web marketing strategies should always consider the
following.
Optimization Begins with
High-Quality, Relevant Content
You
could have a very unique item or message and someone could be searching for
exactly what you have, and they still might never find you. Your website
(titles, headings, meta tags, alt tags, etc.) must use the right keywords or it
won’t be “relevant” enough to get a high ranking. Designing your website for
this is what is meant by optimizing it.
See,
if you have a site to advertise your “vintage Schwinn bicycle,” you’ll miss
everyone searching for it if you just call it an “old bike” on your website.
For “relevant,” think, “specific.” Use the words you think your customers will
use when looking for what you have.
Your
webpage content should show you as a leader in your field. Optimization is
about presenting yourself at your best: fast-loading, easy to navigate pages,
with honest, promotional content that is on-target for whatever you consider
your brand or goal.
Relevance Is Timely
Your
website can’t just sit there without attention or it will lose ground in the
push for traffic. Whether it revolves around local information, personal
insights, or items for sale, you need to keep it moving forward. If it’s
informational, keep it informative; if it’s about your views on the world, keep
writing; if you sell something, keep your offerings fresh.
Utilize All Available
Resources
This
section could be an entire article, but basically don’t overlook any resources
that could help, from bulletin boards where you can leave a flyer for your
website to local events you can attend to promote it. On the technical side,
Google has a number of resources you should research (like Google Website
Optimizer, Google Webmaster Tools and Google AdWords), as does Amazon and
others. Use anything that helps optimize your business or your website.
Additional Tips and
Resources
•
Plug yourself in to directories and registries
(including local) that relate to your business.
•
An active, relevant social media presence is
invaluable. Not only will it directly connect you to more people, but as more
sites link back to your main site, the better rank you’ll get on search
engines.
•
When you create profiles on other sites, be sure
to write your contact info in the same format everywhere.
•
If you write a post about an event you were at,
say where you were; even drop names of people who were there if their names
might be Googled; this will look like you know the same famous person as the
local news who did a story about them being at that event.
Professional Assistance Is a
Search Away
Staying
on top of all this is a lot. While you will be the best person to do the
legwork and personality side of promoting the business, we strongly advise
hiring someone for the optimization of the website. Having a professional to
talk you through everything from the site’s creation would be best, as it will
greatly improve your chances of success and greatly reduce the time before you
see high rankings on Google. Search for “web design Ireland,” or “website design
Ireland,” or “web marketing Ireland,”
and you’ll find a professional SEO marketer to help you in short order.